Tourism businesses

With its stunning scenery and picturesque market towns, the Vale of White Horse attracts 4.4 million visitors every year, worth over £200 million to the local tourism economy.  The tourism industry supports over 3,300 jobs locally and 24,000 full time equivalent jobs in Oxfordshire as a whole.

In 2015, Destination Research published the 2015 Economic Impact of Tourism on the Economy report for Oxfordshire. You can see the headline statistics taken from this report below, or view the report in full here.


The Vale council has a tourism website joint with South Oxfordshire District Council to promote all that Southern Oxfordshire has to offer visitors.

The Vale4Business team have recently created a Vale of White Horse Country tourism leaflet, available to download here.

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Hotel Needs

In 2014 the Vale of White Horse District Council commissioned Hotel Solutions to produce a Hotel Needs Assessment report on the districts accommodation offering. To view the Executive Summary, please click here.

We work in partnership with businesses in the visitor economy on a range of initiatives. For more information, please contact us.