Tourism businesses

With its stunning scenery and picturesque market towns, the Vale of White Horse attracts 4.4 million visitors every year, worth over £200 million to the local tourism economy.  The tourism industry supports over 3,300 jobs locally and 24,000 full time equivalent jobs in Oxfordshire as a whole.

In 2015 Destination Research published the 2015 Economic Impact of Tourism on the Economy report for Oxfordshire. You can see the headline statistics taken from this report below, or view the report in full here.


Hotel Needs

In 2014 the Vale of White Horse District Council commissioned Hotel Solutions to produce a Hotel Needs Assessment report on the districts accommodation offering. To view the Executive Summary, please click here.

The Vale council has a tourism website joint with South Oxfordshire District Council to promote all that Southern Oxfordshire has to offer visitors.

We work in partnership with businesses in the visitor economy on a range of initiatives, for more information contact us.

Local Accommodation 

Following an EU ruling, VisitEngland confirmed to South Oxfordshire and Vale of White Horse District Councils that, while the maintenance of quality standards remains a key concern for visitors, there should be no link between participation in a quality assurance scheme and the listing of an accommodation provider on the website

We are therefore taking the opportunity to make all local accommodation businesses aware of this free advertising opportunity. We invite those without a listing to contact us to discuss the information we require for the website; and those of you with an existing listing, to review and refresh the information and photograph we have.